Category Archives: Blog

Roadmap for the Balanced Producer

Roadmap for the Balanced Producer We in the film industry are always seeking the money in its myriad forms – from soft money, to mezzanine, to the all important king of all money – PRIVATE EQUITY.   When we do have … Read More

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December 5, 2010

Roadmap for the Balanced Producer Just read a quote from Jillette Penn, of Penn & Teller fame, which perfectly exemplified my theories for the Balanced Producer: “Everything we do is for ourselves and for the audience.  Anybody who does [only] … Read More

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Critical New Role in Film and in Business

  Critical new role in film and in business: Chief Marketing Producer Today, producers are responsible for marketing.  Many distributors will not pick up a project if isn’t accompanied by a strong marketing plan with a marketing budget. RipMedia Group … Read More

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Story

Story This is the ultimate art of creative genius. It is where the picture is first produced. It is the screenplay. Story is the most essential and important, and therefore the most powerful creative asset in the motion picture industry. … Read More

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The 3 Studio Area

DEMYSTIFYING THE STUDIOS:  Part 1 – The Three Studio Arenas   Each studio has its own unique organization structure. However, it is important that producers be familiar with the three basic operational arenas the studios have in common: The executive … Read More

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